Google Advertising
Be there the moment customers search for you.
When someone searches for a roofer, a plumber or a remodeler, they're ready to act. We build Google campaigns around high-intent searches in your service area, cut wasted spend on irrelevant terms, and track every call and form back to its source.
Who it's for
A good fit if you are…
- Service businesses whose customers search with urgent or specific needs
- Companies currently paying for clicks without clear visibility on results
- Owners who want to compete for local searches beyond organic listings
What's included
What google advertising with Gohar Media covers.
Keyword & intent research
Separating ready-to-hire searches from research and job-seeker traffic.
Campaign build
Search campaigns structured by service and location, with strong ad copy.
Local Services Ads support
Guidance setting up and managing Google's pay-per-lead format where it's available for your trade.
Landing page alignment
Pages that match the search, so clicks have a clear path to contact you.
Call & form tracking
Conversion tracking so you can see which keywords produce real enquiries.
Search-term management
Ongoing negative keywords and bid adjustments to protect your budget.
What we do
How the work runs, step by step.
- Week 1
Audit
If you've run ads before, we review search terms, structure and tracking.
- Week 2
Plan
We prioritise the services and areas with the best margin and demand.
- Weeks 3–4
Launch
Campaigns go live with tracking verified before spend scales.
- Ongoing, weekly
Optimise
Weekly attention to search terms, bids and lead quality.
Reporting
What you'll see each month.
Plain-English reporting on what was done, what it cost and what came in - so you always know where your money is going.
- Spend, calls and form leads
- Cost per lead by service
- Search terms added or blocked
- Next month's priorities
- No long-term contracts
- You own your accounts
- Reply within one business day
Questions
Straight answers.
Google Ads vs. Local Services Ads - which do I need?
They work differently and often complement each other. Local Services Ads charge per lead and depend on Google's eligibility checks for your trade; Search campaigns give more control over keywords and messaging. We'll recommend a mix based on your market.
What budget do I need?
It depends on your trade, market competitiveness and goals. We'll give you an honest view during the audit - including when a smaller budget is better spent elsewhere.
Who owns the ad account?
You do. We work inside an account in your name so the data and history stay with your business.
How much does it cost?
It depends on your goals, market and what's involved, so we don't publish one-size-fits-all prices. After your free audit or consultation you'll get a clear proposal with exactly what's included - no hidden setup fees. Advertising spend is always paid directly to the platform from your own account.
Is there a long-term contract?
No. Standard engagements are month-to-month with 30 days' notice. (Founding Partners start with a 3-month initial term in exchange for their introductory rate.) You always keep ownership of your ad accounts, data and website.
What happens after I request a free audit?
Within 48 hours you'll receive a personalised video walkthrough of your website, advertising, Google presence and competitors, with the opportunities we'd prioritise. There's no obligation.
Often paired with
Your Next Opportunity Starts Here.
Let's identify where your business can grow and build a strategy around the opportunities that matter.